What better way to celebrate the launch of a video game than with a project that highlights the importance of the wildflowers of the United Kingdom? With the release of Horizon: Forbidden West, a video game that has a focus on natural beauty and the environment, just days away, PlayStation have announced a partnership with the Eden Project to create a new twelve-acre wildflower habitat.

You can find out a bit more information about the project down below:

With an estimated loss of 97% of wildflower meadows in England and Wales since the 1930s, the National Wildflower Centre is combining conservation, creativity and colour to create new and vibrant wildflower habitats in underused spaces across the UK.

Drawing on the immense beauty of the natural world portrayed in Horizon Forbidden West, the partnership will see the creation of a 12-acre wildflower habitat in Morecambe, Lancashire, that will be sown in March 2022. The habitat will be spread across sites in and around the town, located at sites including Sunny Slopes in Heysham, one of the main gateways on to the promenade, as well as West End Gardens and Happy Mount Park.

This new habitat will be developed to support local wildlife, aid biodiversity, and connect the local community to the natural world.

Morecambe has been chosen because it is due to be home to Eden Project North, a new attraction designed to reimagine the British seaside resort for the 21st century and showcase the incredible life and rhythms of Morecambe Bay. Eden Project North was granted planning permission last month (January) and is due to open in 2024.

Whilst video games see countless marketing campaigns that spend big bucks to push gameplay in front of as many eyes as possible, it’s nice to see things like this to celebrate a game’s release. And come on, who doesn’t like flowers? It’s a neat and environmentally-friendly way to celebrate the launch of Horizon: Forbidden West, so bravo to the PlayStation team and the Eden Project for bringing the project to life.

More about Horizon: Forbidden West

Join Aloy as she braves the Forbidden West – a majestic but dangerous frontier that conceals mysterious new threats.

Explore distant lands, fight bigger and more awe-inspiring machines, and encounter astonishing new tribes as you return to the far-future, post-apocalyptic world of Horizon.

The land is dying. Vicious storms and an unstoppable blight ravage the scattered remnants of humanity, while fearsome new machines prowl their borders. Life on Earth is hurtling towards another extinction, and no one knows why.

It’s up to Aloy to uncover the secrets behind these threats and restore order and balance to the world. Along the way, she must reunite with old friends, forge alliances with warring new factions and unravel the legacy of the ancient past – all the while trying to stay one step ahead of a seemingly undefeatable new enemy.

Horizon: Forbidden West is coming to the PlayStation 4 and PlayStation 5 on February 18th 2022. Find out more on the official website through this link.